The Twitter exchange on Sunday went something like this: Robert Scoble tweeted that he'd seen a demo from Aweditorium, a "MIND BLOWING way to find new music. @fredwilson alert!" And Fred Wilson responded that he went to the iPad store, but couldn't find the app. Scoble responded that the startup is "very stealthy," which Wilson described as a "lost opportunity."

Being in "stealth mode" is, as Wilson argues, often seen as a bad idea for startups. Even if you're not ready for launch or for limelight, there are clear benefits from giving folks an inkling of what you're working on. You get to establish name recognition. You get to make the case for your domain expertise. And perhaps most importantly, you can get vital feedback from customers to help you better build your product.

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Framtidens mus och tangentbord?